Job Description

Why Valvoline?

We’ve been in the car business for more than 150 years, starting with the invention of the world’s first branded motor oil. Today, we’re a global leader in automotive services and lubricants, driven every day by a people-centered focus on innovation and service excellence.


As we often say, it starts with all of our people — and that’s where you come in. We’re looking for humble, hungry and smart people to help us power the future of mobility. If you’re looking for a collaborative and flexible work environment that invests in your growth and success, you’ve come to the right place.


Careers for the Driven

Valvoline has a rewarding opportunity as an Associate Marketing Manager - Consumer Acquisition. We whole-heartedly adopt a ‘never idle' mindset. We also know that outstanding service begins and ends with our employees. So, we’re looking for good people to join our team. You bring your skills, talents, and drive. We will give you a great place to work, a competitive salary and benefits, and the resources and support to develop and advance within our global company.


How You’ll Make an Impact

The Associate Marketing Manager - Consumer Acquisition will make a significant impact on the Consumer Engagement team, responsible for key marketing programs driving new consumer growth and profitability for our Valvoline Instant Oil Change stores. This role will be instrumental in accelerating sales activation, direct response marketing, and brand presence in support of newly built and acquired locations across the country. The Associate Marketing Manager - Consumer Acquisition will work closely with the consultative-minded team to analyze trends, summarize results, and be a conduit between teams responsible for ramping store performance including store operations, real estate, M&A, finance, brand, and digital. In addition, the Associate Marketing Manager - Consumer Acquisition will play a role in managing key agency relationships and coordinating campaign management: creative briefing, development, deployment, and reporting. This position reports to the Senior Marketing Manager of Consumer Acquisition and joins a team of passionate, consumer-centric professionals charting a course to deliver best-in-class marketing. In the role, you would be responsible for:

  • Developing customized marketing plans for future new store openings and acquisitions, including integrated marketing communications plans that span broad media, direct response, and local media.
  • Strategically assessing store performance and business drivers to make recommendations to optimize marketing plans and agency spending.
  • Collaborating with key regional operations leaders to understand, uncover, and recommend marketing strategies and tactics to be implemented to ramp store performance.
  • Turning insights into action by applying a data-driven approach to identifying, developing, and prioritizing new strategic initiatives that drive new consumers to all stores.
  • Evaluating and tracking ongoing acquisition campaigns, summarizing and authoring campaign updates and recaps to merchandise, and communicating success and learning to key stakeholders including the franchise community and senior leadership.
  • Managing and optimizing key consumer engagement marketing benchmarks and diagnostics promoting data transparency including reporting automation and dashboarding.
  • Supporting teammates with the execution of new store openings marketing, namely determining trade areas using market intelligence and partnering with the real estate team.
  • Managing and administering consumer acquisition marketing budget.

What You’ll Need

  • Bachelor's Degree in marketing, advertising, business, or similar
  • Five years of marketing experience – new customer acquisition, retail, direct response, integrated marketing communications
  • Must be a sound systems thinker with a balance of strategic, creative, and analytical know-how
  • Must be action-oriented with an ability to hypothesize, refine, and communicate performance data concisely
  • Must be a graceful and dynamic presenter - natural storyteller with the ability to assemble supportive visuals
  • Experience across a variety of platforms and vendor partners, including active management of third-party agencies
  • Industry experience in B2C markets such as retail, hospitality, automotive, and eCommerce
  • Must be authorized to work in the U.S. 

What Will Set You Apart

  • Previous work in client-facing or consulting role
  •  Five years of owning and crafting go-to-market marketing plans
  • Experience in accelerating new retail locations (i.e. grand openings)

Benefits That Drive Themselves

  • Health insurance plans (medical, dental, vision)
  • HSA and flexible spending accounts
  • 401(k)  
  • Incentive opportunity*
  • Life insurance
  • Short and long-term disability insurance
  • Paid vacation and holidays*
  • Employee Assistance Program
  • Employee discounts
  • Tuition reimbursement*
  • Adoption assistance*

*Terms and conditions apply, and benefits may differ depending on position.


Valvoline provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Are you good at what you do? Join us.


The Company endeavors to make its recruitment process accessible to any and all users.  Reasonable accommodations will be provided, upon request, to applicants with disabilities in order to facilitate equal opportunity throughout the recruitment and selection process.  Please contact Human Resources at 1-800-Valvoline or email to make a request for reasonable accommodation during any aspect of the recruitment and selection process.  The contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.



Application Instructions

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